Today I had my last textworks of the term. We had a lecture on the branding of Christmas, which was really interesting and fun. There was no seminar in the afternoon so I did some more work on changing the fonts of the video.
Today I bought a piece of flexible neon light up wire and made a lightbulb to replace the glowstick star. As it was one long piece, it forced me to do a continuous line drawing style piece, which was very effective. I am very happy with the outcome of my final installation and think it looks better than the original one.
Today I did the workshop tasks. I quickly came up with 3 brand identities I liked, one of which I thought had a lot of scope. As I was happy with the name I picked earlier, it didn't take me too long to create my final brand idea and brand story. I really liked writing the brand story. I love creative writing and I really enjoyed coming up with something outside the box. I was super happy with my final brand story might use bits of it for my posters.
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